Contributions and its impacts

My contributions extend beyond my work to the impact it has created

Extramarks Education (My role: UX Designer)

A. For Student's app: i. Worked on understanding the requirement, optimizing user flow and how quickly a student can add funds to their wallet. (⭐️IMPACT: parents added around INR 1.5L to their child's wallets) ii. Audited to redesign a student's “Doubt clearing flow”. iii. Improve the Learnlist creation journey for the student iv. Reimagining student’s dashboard B. For Parent's app: i. Reimagining parent's dashboard ii. Wallet addition flow C. For Teacher's app: i. Improve the Learnlist creation journey for a teacher and hence creation of homework flow. ii. Reimagining teacher’s dashboard (WIP)

Attentive OS (My role: Product Design, Design Ops)

A. For AutoMeasure: i. For MVP release, worked on UI solutions around converting the PRDs of Lo-Fis into Hi-Fis. ii. In GTM phase, focused on some core flows- Designing UX for annotation platform once AI gives the measurements, search experience. iii. Pricing page design: Understood their pricing model and converted this into scalable designs. Often pricing plans have plenty of fine intricacies and caveats of their own which were dealt with. iv. Later worked on foldering system to rectify the property management for our users. ⭐️ IMPACT: Onboarded 230+ active customers and with a 61.5% NPS and hence achieved monetization worth $2M return B. For Residential Segment: i. Ran the full web-experience design process for one-stop service booking shop(i.e., discovery, research, concept development, wireframes, high-fidelity mocks) with a particular focus on customer mindsets, flows, and journeys. ii. Some core focused flows- Checkout experience, ESign process, Pricing Distribution. iii. Designed a mobile experience for the same. ⭐️ IMPACT: Increased NPS to 87.9% and task success rate by a substantial amount. C. For FX Platform: i. Customize the experience of smooth job allocation process for the internal portal. ii. Optimized UX for FX internal download platform to enable download the raw files and import features from the takeoff level. ⭐️ IMPACT: Enabled our internal team to operate effectively for two years, with over 200 active carto team employees using it daily. D. For Design System Vertical: i. Realising the need to build a system to deliver consistency across all the products at Attentive. Consequently getting the buy-in from the stakeholder to build one. ii. Conducted the audit of the existing components and planned the execution of the same with desirable scope cut. iii. Responsible to maintain the same system over time iv. Managed a team of 3 designers in maintaining this system, ensuring alignment with product requirements and maintaining the same. ⭐️ IMPACT: 1. Helped reduce front-end development time by around 300 hours. 2. Helped customers experience a united and consistent brand familiarity.

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